Preferred Marketing Programs

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Preferred Marketing Programs

Step by Step Process


Assessment Program for GPO's, IDN's & Government


Review - Step by Step Process

1.  Business Interview – PMP & Client

  1. Product Analysis
  2. Targets – Market Segments – Position – etc.
  3. Product Differentiators
  4. Competition
  5. Organizational Structure
  6. Sales/Service Structure – Calling Points, End User, etc.
     

2.  Current GPO/Government/IDN Position Analysis

  1. History/Experience
    1.) Targets
    2.) Penetration
    3.) Tier Structure
    4.) Value Adds
  2. Relationship with GPO Staff/membership
  3. Use of GPO Services
     

3.  Business Processes

  1. Sales Force Effectiveness
  2. Pricing Protocol
  3. New Product Introduction
  4. Customer Service
     

4.  Final Analysis and Recommendations

  1. Live Interactive Meeting
  2. Specific Recommendations
     

Get these answers from the pros. Call Preferred Marketing Programs for your program review.

Credentials/Profile of our Review Team