Preferred Marketing Programs

Tops


“Theory of Partnership Selling”

Meet our top Consultant/Advisor  -  Brent Petty                              

 

Brent Petty is Executive Industry Consultant for Healthcare; Brent assumed the role of an Industry Consultant in 2015 after serving 12 years as System Vice President, Supply Chain for Wellmont Health System, Kingsport TN.

Brent in addition to his consulting responsibility currently has the distinct honor of being the 2015 Chairman of the Board of the Association for Healthcare Resource Materials Management. (AHRMM).

Petty earned his professional designation as a Certified Materials Resource Professional (CMRP) through the AHA Certification Center, a division of the American Hospital Association.
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Meet the Challenge from the Supply Chain Hall of Fame

Learn the art of matching supplier and provider values. Plan your sales meeting with our team.

7 Things you should take away from your National Sales Meeting

National Sales Meeting  -  (Knock it Out of the Park)

  • Understand hospital strategic Goals/Needs – Beyond Price
    Understand the strategic imperatives of the organization and the alignment of
    the product or service they offer.
Medical Symbol

  • Know the customer policy, guidelines & structure, i.e. appointments, protocol, Vendor credentialing requirements, etc. Why do hospitals rely on them?
    1. Governance
    2. Safety
    3. Communication
    4. Consistency
     
  • Value Analysis – Supply Chain Science of the future. The functional design of Value Analysis is to facilitate interaction between the decision – maker and critical information.
    1. Understand the strategic imperatives of the organization and lead the alignment of the product or service they offer.
    2. Ability to define the value of a device, product or drug in the terms of the total cost of ownership.
    3. Defining value from a patient’s and staff’s perspective. Price vs Value.
     
  • Reimbursement Challenges – Volume to Value!
    1. Bundled Payments
    2. Value-based Purchasing
    3. Reduced Readmissions
    4. Prevent Medical Errors
    5. Accountable Care Organizations
     
  • Cost, Quality & Outcomes CQO – the next primary element Supply Chain decisions are based. Be able to speak from a CQO approach. Understand how to present the true impact of your product.
    The CQO Movement looks at the intersection of and the relationship between:
    1. Cost: all costs associated with delivering patient care and supporting the care environment.
    2. Quality: patient-centered care aimed at achieving the best possible clinical outcomes.
    3. Outcomes: financial reimbursement driven by outstanding clinician care at the appropriate cost.
    It is important that these relationships be considered together rather than in separate silos.
     
  • Hospital’s Budget, know what you don’t know? The key factors of hospital budgets.
    Two Basic parts:
    1. Capital – Know the Language and the Process.
    2. Operational – Know the two largest items and your influence on them.
    Basic understanding of how a healthcare system reviews, approves, implements, and measures their budgets leads to understanding and lowering Total Cost of Ownership (TCO).
     
  • Know GPO Processes and how and why hospitals depend on them.

REGISTRATION, PRICING, AND INFO ON FREE INTRODUCTION WEBINAR TO YOUR EXECUTIVE TEAM

Call Gary Gustafson at 949-583-9972 or email ggus@preferredmarketingprograms.net.